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Intend Forward Branding
Goal: create a trustworthy mental health coach practice identity
Skill set: art direction, branding, PhotoShop, Procreate, design, typography, packaging design
This logo has been revised to reflect the innovative work and expertise of my client. The colors remain similar, and but the typeface changed to a sans serif Raleway combination. The contrast of the colors and capitalization breaks up the optimistic "intend" and the boldness and excitement of "forward". The letters "I" and "F" still combine to create "if", which has a hopeful connotation. This visual combination promotes the idea of collaboration and support.
initial process:
revision process:
1/1
final result:
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