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Intend Forward Branding

Goal: create a trustworthy mental health coach practice identity

Skill set: art direction, branding, PhotoShop, Procreate, design, typography, packaging design

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This logo has been revised to reflect the innovative work and expertise of my client. The colors remain similar, and but the typeface changed to a sans serif Raleway combination. The contrast of the colors and capitalization breaks up the optimistic "intend" and the boldness and excitement of "forward". The letters "I" and "F" still combine to create "if", which has a hopeful connotation. This visual combination promotes the idea of collaboration and support. 

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initial process:

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Intend Forward Business Stationary Mocku
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revision process:

final result:

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